Calling All Woman Coders

I saw another article about the lack of women in tech jobs and it really frustrates me. This time quoting a program manager at Microsoft complaining that white and Asian males are penalized because of diversity based hiring. This manager further stated as “established fact” that the “specific types of thought process and problem solving required for engineering of all kinds (software or otherwise) are simply less prevalent among women”. I don’t know if that …

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The “Secret” to Getting Your Audience to Say Yes

Getting Your Audience to Say Yes

Want to get more people to buy from you? They have to believe you. Advertising legend John Caples defined effective advertising as “A believable promise to the right audience”. How do you get more believable? Making more claims and citing studies only goes so far. What works really well is to take advantage of a specific quirk of human psychology. What is it, you ask? We like to follow crowds. Specifically, if someone says something …

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Why Should Your Clients Choose You?

Why Should Your Clients Choose You?

That’s the key question, right? Why should your clients choose to work with you? If you’re reading this, I believe you have the expertise. You have the skills that set you apart. You have what it takes to attract customers and provide amazing service and value. Effective selling comes down to convincing people to choose *you* among everyone else who might be providing similar services or products. So back to where we started… why choose …

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How I’m Trying to Avoid Getting Sued by Europe

The other day, a friend of mine from the world of digital marketing asked me what I was doing about GDPR, the General Data Protection Regulation. GDPR is a European Union thing that was being talked about a lot last Spring when it went into effect. Boring story shorter, the Europeans passed a new set of consumer privacy laws that affected international companies or really any company that interacts with European citizens. As a small …

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How to Become an Expert in 3 Easy Steps

How to Become an Expert in 3 Easy Steps

So often I see business folks getting stuck because they aren’t “expert” enough in something. It’s true. There’s lots of experts in the world, with more experience, more clients, and way more sales than you have right now. And if they’re so far ahead, how are you supposed to ever catch up and find a niche in the market? Surely any potential customers will want to work with the most experienced and successful people out …

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